Index Masterclass

The Index Masterclass is a step-by-step training program for European investors, led by an ex-Wall Street professional Tom Crosshill.

Our roles

Development, Integrations, Backend

In collaboration with

asketic

Project overview

We teamed up with Index Masterclass, a hands-on training program helping people across Europe start investing, alongside the design team at Asketic to give their online presence a serious upgrade. Their old WordPress site had outgrown its purpose, so the mission was clear: build a faster, easier-to-use, and conversion-focused site in Webflow. While Asketic handled the design, we focused on bringing it to life with smooth development, sales and payment integrations, and solid performance. The end result is a platform that not only looks great but also makes it simple for the team to share their program, manage sales, and keep everything running smoothly.

Scope of work

Here’s what we focused on throughout the project:

  • Webflow development
    We translated provided designs into a robust Webflow build, ensuring reusable components that make it easy to launch new pages and adapt the site over time.
  • Sales funnel & payments
    Developed a high-converting sales page and integrated Stripe to handle global payments smoothly and securely.
  • Email marketing automation
    Connected Mailchimp to manage lead capture, nurture sequences, and ongoing communication with students.
  • Performance optimization
    Tuned the site for speed and smooth navigation, delivering a fast experience across devices.
  • Tax portal development
    Built a custom tax portal, making the program more accessible and compliant for investors across Europe.
  • Analytics & tracking
    Implemented tracking tools to monitor signups, sales, and user behavior.

The new site is fast, modern, and built to grow. It gives Index Masterclass a smooth way to showcase their program, guide visitors through the sales funnel, and handle everything from sign-ups to payments. With better performance, smart integrations, and reusable building blocks, the team can now launch new pages quickly, track results with ease, and focus on helping more people start investing across Europe.

Professional and flexible in adapting to new challenges

The team delivered on time as promised and were responsive to our needs, including changing requirements which might have frustrated another service provider. They're professional and flexible in adapting to a changing situation and new challenges / requirements.

Tom Crosshill

Chairman, The Index Masterclass

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